Aasaf Ainapore Aasaf Ainapore

Client: Adidas

Project: Speedfactory

Inspired by London. Co-created with runners. Made for city running. These running shoes were created using insights provided by London athletes and crafted at adidas' innovative SPEEDFACTORY facility in Germany. Built with Boost for an energised push-off with each footstrike, they feature a foot-hugging textile knit upper. Glue-free assembly delivers a direct feel and distraction-free fit, and the outsole offers enhanced grip on city surfaces. An NFC chip in the tongue is the gateway to a unique digital experience.