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Client: Adia Health

Project: Adia Origin Story


Adia founded by Lina Chang is a health and digital platform that empowers women to understand their fertility, which launched this year. Adia offers an at-home hormone test designed by the start-up’s fertility expert Dr Linda Farahani, an obstetrician at Imperial College Healthcare NHS trust. The £99 test (similar ones in a private clinic can reach £600) covers six hormones and helps women understand issues such as their ovarian reserve, their period, thyroid health and how they might react to IVF. Together it amounts to a detailed picture of a woman’s personal reproductive health.