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Aasaf Ainapore is a multiple award-winning director of branded online content, TV commercials and short films with twenty years of experience. He has also developed feature film projects and television shows for US studios, British production companies and broadcasters including the BBC and ITV and Pathe.  Aasaf is a visiting lecturer in directing at the Met Film School and also up skills professional directors moving from broadcast to branded content and commercials at DV Talent. Aasaf has also consulted on the creation of series-based content across the Telegraph Media Group.





“Selling Science Smartly"

Campaign: Dow Human Element

Agency: Draft FCB Chicago



Agency: darwin BBDO 



Shot on the streets of Santiago, smoky claustrophobia coalesces in what looks like steam from an iron filling a room, or the exhausts from cars in traffic ... but it’s mostly just the grit and sweat rising off bodies, fogging up windows and condensing into droplets.



National rebranding campaign for Tmall.


"For a World of Understanding," a new corporate brand campaign with its first-ever commercial during the Academy Awards. Set to a modernized version of the song "What the World Needs Now Is Love," the 30-second spot showcases travellers around the globe connecting with others.


Client: OP Natural
Product: Oriental Princess
Agency: O & M Bangkok


Speed Slayer Squad